Dr Mike Popesku is a behavioural research specialist with a PhD in Marketing Science and over 15 years of experience measuring the latent psychological drivers of human decision-making. He advises heads of state, sovereign wealth funds, major political parties, and global brands across Europe, the Middle East, Africa, and Southeast Asia. His work sits at the intersection of behavioural psychology, advanced quantitative methods, and AI — uncovering the hidden forces that shape opinion and action in both political and commercial contexts.